Fathers4Equality has been online since 2004 and is one of the most visited website in Australia on family law related topics.
Some notable details
The F4E website is ranked #2 in Google for "child custody" queries, and is a top ten search result for almost all other family law related queries on Google, Yahoo, WindowsLive/MSN.
The F4E website receives extended result displays on Google, often highlighting up to 10 F4E webpages in one result.
Demographics
Over 40% of the traffic that the F4E website receives is from word of mouth references, reflecting strong brand awareness.
Up to 90% of the website's daily traffic comprises new visitors, most of these falling within a tight demographic of educated and employed recently separated fathers seeking legal advise.
Up to 5% of new visitors on a daily basis register their details on the website
A large segment of the website visitors are looking to take advantage of the 2006 family law amendments, but are confused by the legalese involved.
Our online facilities include:
easy to understand explanations of the family law act.
recent family law judgments - categorised by relevant category/catchword
an online registration facility
a Facebook page, with almost 1,500 friends & fans
a News blog updated on a daily basis
a periodic newsletter sent to all registered visitors (12000 registrations as of January 2010)
An RSS Feed syndicated widely amongst other blogs and websites.
an RSS Feed email subscription with over 300 subscribers.
and important information on shared care.
How to advertise on F4E ?
Advertising Offer 1A - limited spots available and very competitive rates - Raise your profile in an informative & credible way, directly with the people looking for legal help TODAY
F4E are looking to publish informative and educational articles submitted by family law lawyers on Family Law related issues. (need not be exclusive)
These articles will be highlighted on the Homepage, above the fold and in the most prominent section. There will be no more than 4 articles at a time, rotated in this section on an equal time basis.
The articles can be of any duration, and the topics of these articles are open, but must have relevant and accurate educational value to the end reader. They can range from articles like "Explanation of relocation laws", "The laws around Shared Parenting",
"Property and De Factos", "What is considered to be a serious Contravention?" or more practical topics like "How to choose the right family law lawyer " or "What does accreditation mean?"
These articles will be fully credited to the writer, with Name, Contact number and Web Address at end of each article.
Image 1: Typical Placement of Article link on the Homepage
Image 2: Permanent access to Article via News section, including by Category, Archives, Recent Entries.
Contact us via email to discuss this advertising option further.
Other opportunities for advertising on the F4E website
Advertising Offer 1B
Exclusive advertising link (2nd link on sidebar) on homepage plus 3 other pages on website for given period. Contact us via email to discuss further.
Advertising Offer 1C
Non-exclusive rotational advertising link (2nd link on sidebar) on homepage plus 3 other pages on website for given period. Contact us via email to discuss further.
Advertising Offer 1D
Blog post to include one editorial on a topical family law issues, with contact details of author. Contact us via email to discuss further.
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*F4E reserves the right to reject any article it considers inaccurate, misleading, of poor writing quality or for any other reason it finds the article unsuitable for publication.
*Payment must be received before any articles are published.
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All Enquiries
Please email our advertising team at Fathers4Equality at:
Email Subject Heading: F4E Advertising
(Please ensure you type the subject heading in the email correctly)
